AIDEA Inc.
30th Floor BPI - Philam Life Makati Bldg
Ayala Avenue, Makati City 1227
Philippines
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Tel: (+63) 2 758 8888
Fax: (+63) 2 758 2888

For general enquiries:
enquiries@aidea.com.ph


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Aidea Reorganizes, Creates 'Studios'
3 January 2010

In January, 2010, a re-organization creating a "studio" set-up was initiated by the forward-looking President & CEO of Aidea Philippines, Inc., Abelardo Tolentino. His goal in replacing the traditional line-production set-up to a "studio" is to align its staffing resources with the company's strategic plan to become more competitive in the global market.

His vision in creating studio-type set-ups in lieu of the conventional design and technical departments is to allow everyone to "diversify" from their individual fields of expertise and become multi-faceted architects. The Aidea staff was grouped into five working "studios", each one composed of architects capable in design and production while sharing support groups such as Innovations and QA, ID, EGD and graphics. A "studio", by Aidea definition, is a mini-architectural firm, which possesses all the necessary skills and tools with which to create and run a project.

In a traditional set-up, a design group does all project designs, after which the designs are passed onto the technical group for execution in a factory-like or silo operation. Aidea's new structure, however, now allows each studio to handle any project from start to finish, from concept to execution. Studios are now responsible for designing and documenting projects and collaborating with support groups or other studios as necessary. Everyone learns from each other as they cross-collaborate and can then impart whatever knowledge has been gathered to other teams in executing projects. This way, each architect becomes versatile in carrying out all the steps required to finish a project.

To complete the structure, an Operations Manager has been designated to oversee all the projects of each studio. A Design Board has also been created to review all designs, based on each board member's expertise, be it commercial, residential, mixed-use, industrial or hospitality projects.

As a result of the new "studio" set-up, there has been a noticeable 30-40 percent increase in both efficiency and creativity within the 1st quarter of its implementation which, in turn, benefits both Aidea's design professionals and its clients.


Architect Abelardo M. Tolentino, Jr. is 2017’s Most Outstanding Professional of the Year Awardee in Architecture

23 June 2017

Aidea is one of BCI Asia’s Top 10 Bests for 2017

6 June 2017

Abu Dhabi Cityscape

18 April 2017

2017 Aidea Awards and Conference

10 March 2017

Aidea Scholarship Grant School Year 2017-2018

28 February 2017

Aidea at 49 in 2017

1 January 2017

Aidea opens its first International branch in Abu Dhabi

1 September 2016

BCI hails Aidea as one of 2016’s Top Architects

19 July 2016

Aidea is now WA’s 53rd Biggest Practice in the World

18 July 2016

Aidea – DoAll Architects Business Partnership

5 May 2016

Tolentino Wins Asia Pacific Entrepreneur Awards

11 January 2016

Aidea Designs P300-Million Polakay Island Resort

28 April 2010

The Lerato By Alveo Launched

16 April 2010

Baguio Technohub Project Breaks Ground

10 April 2010

UAP Makati Chapter Elects Aidea Employees as Officers

28 March 2010

Aidea Announces New Set of Officers

14 March 2010

Aidea Cited as One of the Best Partners of Ayala Land Inc.

16 February 2010

Aidea Designs Ayala Land Premier's Park Terraces

14 January 2010

Aidea earns place in BD's World Architecture Top 100 List

10 January 2010

Aidea Reorganizes, Creates 'Studios'

3 January 2010

Two Aidea Employees Certified as LEED AP's

18 June 2009

Aidea Commissioned to Design CEPALCO Headquarters

12 March 2009

University of Cincinnati Ties-Up with Aidea for Co-op Program

4 September 2008

Aidea CEO Named UST Outstanding Alumnus of 2008

14 August 2008

Aidea Bags Frame Agreement with Regus Group

9 March 2008

Aidea Designs Globe HQ in Bonifacio Global City

5 March 2008

Aidea Recognized in BCI Asia Top 10 Awards 2008

16 February 2008

Aidea CEO is Ernst & Young Innovation Entrepreneur of 2007

10 February 2008