March 2008
Aidea Designs Globe HQ in Bonifacio Global City
Aidea Philippines Inc. has been commissioned to design the Globe Telecom Headquarters
(GTHQ) in Bonifacio Global City, winning the project through a design competition.
The design commission includes the integrated services of architecture, planning,
interior design and graphic environments. Globe Telecom is a leading telecommunications
company in the Philippines, and the GTHQ will stand as its flagship store. It is
designed as an iconic building that would represent the company and everything it
stands for. During the design process, Aidea thoroughly researched Globe's branding
and incorporated its findings into the design.
The GTHQ is located at Seventh Avenue corner 32nd Street on a site area of 3,000 square
meters within the city center of Bonifacio Global City in Taguig. The GTHQ will provide
its workers with all the facilities and amenities to encourage and promote efficient
working conditions, otherwise known as good Indoor Environment Quality (IEQ). Facilities
will include a cafeteria, meeting rooms, auditoriums, and a wellness and spiritual center.
The GTHQ will house a total of 4,700 employees. The project is envisioned to be the
showcase of high technology and communications, a symbol of what Globe Telecom is about.
The building is targeted for completion in 2011.
